It is so tempting to switch from AWeber/Mailchimp ...
... The lure of powerful automations, you can drag and drop all kinds of Marketing Automation goodness.
... Then there is your favourite new feature you just MUST have.
BUT The truth is you may wreck your email list by switching to something like ActiveCampaign.
First there is diversion that learning a new system brings. The terminology will be different. The philosophy behind your new system can be very different and feel strange.
For example ActiveCampaign is very person centred more like a Contact Management System while AWeber and Mailchimp are more email list focussed. This changes the way you have think.
INSTEAD: If you have a working follow up sequence can you improve on it by adding new messages or do you really need to interact and change the follow-up based on what your subscriber does?
It may be more profitable to just make do.
Secondly you will probably have a dip in deliverability as you transfer lists. It takes time from the major providers (like hotmail.com, gmail.com,etc) to see and trust your emails when you move to a new server. This isn't forever but it might happen.
Thirdly, you might switch and find you don't use the features in the new system like triggering emails when key pages on your site are visited or removing a subscriber from an upsell sequence when they have bought the thing you are trying to upsell.
It is possible to do very well with just a sequence of messages and broadcasting emails to people.
Why should you switch?
If you are still thinking of switching then my preference is for ActiveCampaign, a company with a long history of email software and a very responsive relationship with their customers.
Why is the company you use important?
For something as key as your email provider you need to be CONFIDENT in the company.
Over the year plus I've used ActiveCampaign I've seen more and more innovation and development. A lot of new development as a response to the user community.
So what of the product?
The key selling point for me is the drag and drop automation builder. Which delivers MARKETING AUTOMATION rather than just email automation.
Which means you can have a followup sequence that responds to subscriber actions such as clicking on a particular link, downloading your freebie or visiting particular pages on your website.
The responses are much more than just an email. You can message you or your team, interact with other websites such as adding a member, sending an SMS or updating their contact record.
This is combined with the ability to PERSONALISE by working out subscribers interests and tag them to give you a huge amount of knowledge about your subscribers and act accordingly.
The automations allow conditional changes. So you can check if a person is tagged with an interest and send a different message to those without the interest.
The bonus of switching is the cost.
The costs are pretty similar to AWeber and Mailchimp depending on your numbers.
BUT the best bit is that ActiveCampaign count people once not each time they are on a list. So if you have overlapping list you could make a healthy saving.
How do you get over the learning curve and avoid the pitfalls when switching?
Having spent a ton of time taking ActiveCampaign apart I have put together a Quick Start and Switching Guide that gets you up to speed quickly.
For less than $10 you get more than an hour of essential ActiveCampaign Training.
If you want something more and feel an advanced course is in order covering the quick start and much more then look at the ActiveCampaign PowerStart Course. Find out more information here.