When you join a new site, buy a service or product online it is nice to receive a welcome. Better still if the product or service is complex I love it when you get an orientation process to help you get started quickly or know what is going on with the next steps of your order.
This process is called Onboarding in IT and Marketing Circles.
Below is a quick video of the onboarding process from ClickFunnels, a marketing funnel software solution. Though you might like a peek without having to signup. Lots of ideas for your own onboarding sequence or process.